Audio-Technica France to distribute Genelec, Gilles Pétrotey to spearhead sales

Genelec has appointed Audio-Technica France to handle French distribution, with Gilles Pétrotey joining the distributor to spearhead sales in the region.

The new distribution arrangement, which sees Audio-Technica France take on Genelec’s studio and AV loudspeaker products, is effective from March 1, 2021. Audio-Technica already handles Genelec distribution in Holland and Spain.

Pétrotey brings a wealth of experience to the role, having previously served in senior roles at Yamaha, Beyer, Lexicon and the TC Group.