LONDON–(BUSINESS WIRE)–Ava, a unified security company, today announced former Cisco Senior Vice President, Rick Snyder, has joined the company’s Board of Directors. Snyder brings more than three decades of leadership experience in sales and building strategic partner programs. At Cisco, Snyder managed the company’s vast network of 23,000 partners in the Americas region. As an advisor to Ava, Snyder will help guide and strengthen the company’s presence in North America.
“Rick has a history of building strong industry relationships. At this juncture in Ava’s lifecycle, building strategic partnerships is vital to our long-term market position and our ability to provide our customers with the best solutions on the market,” said Fredrik Halvorsen, Chairman and Co-founder, Ava. “Rick will help advise Ava as to the best route to market via our growing partner channel.”
Snyder joins the Ava Board of Directors from Cisco, where he led the company’s Americas Partner Sales Organization covering the United States, Canada and Latin America. During his tenure, Snyder pioneered the development of Cisco’s Digital Solution Integrator Program and Partner Experience teams. Both programs were critical to Cisco’s success in expanding its route to market through the channel. Prior to Cisco, Snyder served as Vice President of Global Business at Telepresence and President of Tandberg, both acquired by Cisco. Earlier in his career, Snyder was CEO of Polycom’s largest value-add distributor, Review Video (now a part of Westcon). Snyder holds a degree in Business Administration and Management from Loyola University in Maryland.