AVI-SPL Launches XTG – Unique business unit specializing in experiential technology solutions delivered globally

AVI-SPL Symphony Introduces Scheduled and Self-Healing Workflow Automation

Today, AVI-SPL, the world’s leading digital enablement solutions provider, announces the launch of XTG, Experience Technology Group. The new business unit is rapidly responding to increased demand by the world’s largest companies and organizations for richly designed, immersive, and interactive brand and employee experiences.

XTG is building on AVI-SPL’s rich heritage and reputation by specializing in experiential technology design, integration, installation, and support working in partnership with an elite ecosystem of architects, experience designers, brand agencies, fabricators, consultants, and leading-edge technology vendors. By leveraging AVI-SPL’s global reach, XTG also provides scalable expertise and consistency to customers looking for experiential solutions delivered all around the world.

“The universal and dramatic impact of the pandemic together with the prospect of a hybrid work future is causing every company to re-evaluate their business model and re-imagine their relationships with customers and employees alike,” commented Julian Phillips, XTG managing director and senior vice president at AVI-SPL. “Customer engagement and employee experience are everything. We have to redefine our value in a digilog world, where analog and digital fuse, and that’s what XTG does.”

Tim Larson, design principal and co-founder of world-renowned experience design firm Downstream added, “Experiential technologies are driving hybrid engagements and providing platforms for more meaningful visitor and employee experiences. An approach that joins up design thinking and global execution is not only desired but is essential to success.”

“The professional AV industry has traditionally focused its attention on the invoiceable items that end-user customers pay for – products, services, features, and capabilities,” explained Ira M. Weinstein, managing partner at analyst firm Recon Research. “With XTG, AVI-SPL is investing in the pre-revenue, experiential-design phase of customer projects. We expect this strategy to benefit both AVI-SPL and its enterprise clients.”