AVI-SPL Unveils AVI-SPL VideoLink Brand

AVI-SPL today announces the launch of a new sub-brand, AVI-SPL VideoLink, to represent its suite of modern enterprise video solutions and services. AVI-SPL VideoLink delivers broadcast quality video from any lens to any screen™, giving brands, executives, and content producers peace of mind that their message is professionally packaged and well-received.

“There has never been a time when video was so important to a company’s operation. From executive communications to brand campaigns, and live events, video is the primary medium today,” said Dale Bottcher, AVI-SPL executive vice president of global sales marketing. “I’m proud of how AVI-SPL serves these needs and even more so am excited to see our new AVI-SPL VideoLink brand recognized as the hands down leader in this growing enterprise video market.”

As organizations everywhere rethink how to amplify their message and build connections with stakeholders, enterprise video has become the nucleus of their communications strategy. According to Forrester Research, 88% of companies say video is crucial to foster corporate culture. Many companies today are adopting a video-first model to increase and improve employee and customer engagement.