Barco announces new UK and Ireland distribution partnership agreements

Barco today announced an update in its UK and Ireland distribution partnerships. The visualization company appoints LANG UK and Midwich Group as the preferred distribution partners in the United Kingdom and Ireland for projection and image processing solutions. The new agreement with the reputable AV companies, which comes into effect immediately, is aimed at strengthening the position of both product groups with customers in the United Kingdom and the Republic of Ireland.

Key takeaways:

For projection, Barco continues its distribution agreement with Midwich, now the sole distributor for the product group in the region.

Midwich/PSCo and LANG UK now share the UK and Ireland distribution rights for the image processing products.

Midwich appointed as the sole UK and Ireland distributor for Barco projectors

Midwich appointed as the sole UK and Ireland distributor for Barco projectors

Midwich Group is a specialist AV distributor to the trade market, with operations in the UK, Ireland, EMEA, Asia Pacific and North America. Midwich and Barco have been working together for three years. In continuation of this successful collaboration, the updated agreement appoints Midwich as the sole distributor for Barco projectors in the UK and Ireland.

“We are delighted to strengthen our relationship with Barco projection promoting their professional models to the install market,” says Lee Harris, Divisional Director of Midwich. “We believe our expertise in the laser projection market will enable Barco to expand their customer base and secure a stronger foothold in the 4K projection market. We see the cross-pollination with our Barco Clickshare, image processing and video wall technology customers as a key factor in driving this success.”

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