LONDON, United Kingdom — Biamp, a leading supplier of professional audiovisual solutions based in Beaverton, Oregon, USA, today announced the implementation of a dealer-direct model in the United Kingdom and Ireland, which will enhance the company’s ability to support customers and drive growth.
Following the recent opening of the company’s new European headquarters in Antwerp, Belgium, and UK sales office in London, Biamp is now transitioning to dealer-direct model to strengthen the company’s sales, support, and product distribution in the region.
In addition to some direct accounts, Biamp will be working with Midwich, Leisuretech, and Professional Audio in Northern Ireland—in all cases, served by Biamp’s sales and support staff. This enables the company to more aggressively pursue opportunities in all target vertical markets: corporate, food service and hospitality, retail, large venues, education, religion, sports and leisure, and outdoor applications. […]