Bose names its first female CEO as wait continues for new products

Bose has a new CEO. Former Pitney Bowes exec Lila Snyder will take the helm on Sept. 1, becoming the first woman in the CEO post at the audio stalwart. She’s filling a position that had been vacant since Phil Hess stepped down as CEO early this year.

While the company has yet to make a formal announcement, Bose Chairman Bob Maresca confirmed Snyder’s appointment to the position.

Snyder comes from Pitney Bowes, where her title was president of global e-commerce. Previously, she was a partner at the consulting firm McKinsey. She has master’s and Ph.D. degrees in mechanical engineering from MIT, where Bose founder Amar Bose was a longtime professor. Several other Bose executives, including Maresca, are MIT alumni.

Back in January, the audio company said it was in the process of closing 119 store locations across North America, Europe, Australia and Japan, citing a “dramatic shift to online shopping” as the reason — even before the coronavirus pandemic further pressured brick and mortar retailers. Snyder’s background in e-commerce suggests Bose will continue its shift toward online selling and marketing.

Maresca said the company was methodical in its search and met with candidates across industries, tech giants, and startups. “We weren’t simply looking for the next qualified person to lead us,” Maresca said. “We wanted the absolute best person, no matter how long the search took. Lila’s background, experience, track record and values are right for Bose, for the exceptional people who work here, and for our amazing customers who count on us every day.” […]

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