Cisco Announces Intent to Acquire CloudCherry

Former Cisco Employee Arrested, Charged With $9.3 Million Wire Fraud

Cisco (CSCO) today announced its intent to acquire privately-held CloudCherry based in Salt Lake City, UT.

CloudCherry is a Customer Experience Management (CEM) company that provides customer journey mapping, out-of-the-box integrations, and predictive analytics. Predictive analytics help contact center agents make real-time journey modifications such as up and cross-selling, discounts, service modifications and more, to meet customer needs and improve loyalty.

Together, Cisco and CloudCherry will help companies transform their contact center from delivering reactive care to providing predictive support and move from isolated customer interactions to cohesive, engaging experiences for improved business outcomes. […]