Cisco (NASDAQ: CSCO) today announced the completion of the acquisition of privately-held, U.S.-based Socio Labs, Inc. Socio is a modern event technology platform that manages the full lifecycle of multi-session, multi-track virtual, in-person and hybrid conferences – from registration to post-event analytics.
By adding Socio Labs to its Webex portfolio, Cisco will provide event organizers a single platform with everything they need to successfully host nearly any type of event imaginable. Benefits include the ability to create:
- Equally inclusive experiences for both in-person and virtual attendees during events of any type, size and format
- Highly customizable branded registration and ticketing experiences, dynamic ads, customized profiles and sponsor booths including gamification and lead generation components
- Actionable data about event attendees, sponsors, exhibitors and more, offering deeper insight into attendee interests
- Always-on, continuous engagement with attendees across multiple events, leveraging data about their virtual and in-person event behaviors and preferences to build personalized journeys