MOUNTAIN VIEW, California, July 10, 2019 /PRNewswire/ — CleverTap, the full-stack customer lifecycle management platform, today released an integration with Nexmo, the Vonage API Platform, and its Messages API to add the WhatsApp Business solution to CleverTap’s engagement suite. With this integration, CleverTap enables two-way communication with customers on one of the most widely used channels worldwide.
Today’s consumers want to interact with businesses just like they do with friends and family, and social channels like WhatsApp and Facebook make that possible. With more than 1.5 billion users globally1, WhatsApp stands out by enabling businesses to send instant service messages, delivery updates and check-in reminders to users in any part of the world. With more than 3x the volume of SMS messages and a 98% open rate2, WhatsApp has opened a whole new opportunity for businesses to engage with customers3.
“Customers are shifting towards conversational commerce so they can have instant interactions with their preferred brands. With the Vonage partnership and Nexmo APIs, CleverTap enables WhatsApp Business as an avenue for brands to offer superior service and support by allowing them to be where customers are. We are excited to see how brands leverage this channel to transform customer relationships,” said Sunil Thomas, CEO, and Co-Founder at CleverTap.