CounterPath Announces New Integrations with Market-Leading CRM Solutions

VANCOUVER, BC / ACCESSWIRE / October 8, 2019 / CounterPath Corporation (CPAH)(PATH.TO), a global provider of award-winning Unified Communications solutions for enterprises and solution providers, announced today that three reseller partners have successfully developed Customer Relationship Management (CRM) integrations with Bria softphones. These integrations have been developed to keep pace with the demand for integrating Bria softphones into the workflow of businesses worldwide.

The CounterPath in-house developed Salesforce integration currently addresses 19% of the overall CRM market[1]. The nearest competitor to Salesforce is SAP with just under 10% of the market. The addition of new CRM integrations significantly increases CounterPath’s addressable market in a space that saw over 15% growth and totaled over $48B in 2018[2].

“I am very excited to see the unsolicited development of integrations by our partners, leveraging our easy to use APIs for Bria,” said Todd Carothers, Chief Revenue Officer at CounterPath. “It is a testament to our strength in key SMB markets, wherein we enable businesses to directly integrate Bria into their work processes to increase productivity and reduce direct and indirect costs.”