CounterPath Helps Advance cleverbridge’s Digital Transformation with Custom Bria(R) Softphones

VANCOUVER, BC / ACCESSWIRE / July 10, 2019 / CounterPath Corporation (CPAH) (PATH.TO), a global provider of award-winning Unified Communications solutions for enterprises and solution providers, today announced that existing customer, cleverbridge, a provider of subscription commerce solutions for monetizing digital goods, online services and SaaS, has selected CounterPath to provide customized, white-labelled Bria softphone applications to deliver improved, multi-channel customer experiences while streamlining its call center operations and improving agent productivity.

Designed to address the changing requirements for contemporary contact center operations, the new solution – branded as “cleverphone” – will allow cleverbridge to provide its agents with access to an updated, more modern user interface and a single communication tool that enhances customer service business processes.

The opportunity in the call center market for CounterPath is significant. A recent market research report published by Grand View Research stated the global contact center software market size was valued at USD 16.28 billion in 2018, at a CAGR of 17.6% from 2019 to 20251. And according to the Site Selecion Group, the U.S. call center market alone has the largest number of call center workers in the world, with over 7,400 call centers in the U.S. that employ 50 or more workers2. These call centers employ an estimated 2.3 million workers.

, […]