Crestron Partners with Mercedes-AMG Petronas Formula One Team as North American Regional Partner for 2022 Season

Crestron Electronics, a leader in workplace collaboration solutions, proudly announces the sponsorship of the Mercedes-AMG Petronas Formula One™ Team as a Regional Partner for all North American races, beginning with the Miami Grand Prix on May 6th. The partnership began when Crestron® technology was installed throughout the Mercedes-AMG Petronas Formula One Team headquarters in Brackley, United Kingdom, a state-of-the-art technology center for the design and development of the team’s F1 cars.

Though video conferencing has been a factor in F1 racing for quite some time, it exploded during the pandemic and the increased adoption of hybrid work. The Mercedes-AMG Petronas Formula One Team was well prepared for this transition, having integrated Crestron room control systems including Crestron touch screens and DM NVX® AV-over-IP technology into Brackley facilities.

Video collaboration became more important than ever
In order to more fully support a corporate culture built on immediate, in-person communication, the Team installed Crestron to further equip their tens of meeting places and over a thousand employees with frictionless collaboration solutions that prioritized performance and reliability. Engineers, designers, IT teams, pit crews, factory technicians, business operations teams, and executives used the Crestron Flex Digital Workplace platform for video conferencing throughout the 2021 Formula 1™ season, in which unprecedented innovation and engineering helped the team break already impressive records.

“One of the main reasons we chose Crestron was they were synonymous with meeting room technology. That proved to us that not only did they have a track record of past performance, but also that we could rely upon them as an innovative partner for the long term,” shared David Cadywould, Head of Core Technology for Mercedes-AMG Petronas Formula One Team.