Crestron solidifies foothold in Asia with Strategic Customer Wins and Growing Regional Business Momentum

Crestron, a global leader in workplace technology that creates automation solutions to improve efficiency and productivity, strengthens its position in the Asian markets through recent strategic customer wins. One of the top 3 local banks in Singapore has recently selected Crestron solutions for their training and development centre. Also, recent wins in some of the top Singapore Universities and Government institutions have proven that the strategy to add new vertical markets is successful.

Crestron is strengthening its go-to-market approach in Asia with a focus on direct engagement with its end users, in support of their key partners. Crestron’s plan to further its stronghold in the region will be supplemented by relocating to a new regional office in Singapore, Cecil Street, end of this year. The new office will feature a state-of-the-art Customer Experience Centre to showcase Crestron’s innovation in technology.

“Asia is a significant region for Crestron and the pandemic has opened up massive opportunities for AV solution providers like us, driving us further to extend our capabilities into Unified Communications (UC). We are extremely pleased to work with regional customers across key industry verticals that bear testament to our strategic progress and accelerated growth in Asia. It also shows Crestron’s domain expertise and vertical experience in UC technology to identify users’ pain points and customise end-to-end Collaboration solutions using cutting-edge technology. Through such symbiotic partnerships, Crestron hopes to strengthen its position as a brand of choice in the UC segment and create better success stories in Asia,” said Jacques Bertrand, Executive Vice President for Asia.

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