Huddly launches selective channel partner program to champion value-added resellers

In the AV industry, one size does not fit all. Millions of people struggle daily with inadequate, unreliable AV gear. The pandemic years have forced value-added resellers to compete with internet resellers and third-party platforms by offering standardized solutions.

To counteract this trend and drive growth for its channel partners, Huddly–a leading provider of AI video conferencing cameras–has launched a selective global partner program. Drawing on the experience of its commercial team, including CCO Daniel Johansson, who has a proven track record of implementing successful partner programs at Tandberg and Cisco, the Huddly Partner Program acknowledges the importance of value-added resellers in the industry.

“Value-added resellers are at the heart of the AV industry,” says Johansson. “They excel at building strong client relationships by delivering bespoke solutions. Our new partner program is designed to support the great work done by resellers and help them achieve their business goals. Throughout the program’s creation, we took great care to incorporate partner feedback to ensure that we provide them with the tools they need to succeed.”