HyperX, the gaming peripherals team at HP Inc. and brand leader in gaming and esports, and Allied Esports, a global esports entertainment company and a wholly owned subsidiary of Allied Gaming & Entertainment, Inc. (NASDAQ: AGAE), today announced the renewal of their exclusive naming rights agreement for Allied Esports’ global flagship property, HyperX Arena Las Vegas, located at Luxor Hotel and Casino on the Las Vegas Strip.
Today’s announcement is a multi-year deal for the leading esports, gaming, content creation and entertainment destination in Las Vegas. HyperX Arena hosts local and professional esports games and tournaments, shows hosted by esports and sports celebrities as well as influencers, and a variety of gaming cultural entertainment events. It is considered the first and most prominent esports and gaming-related entertainment venue on the Las Vegas Strip.
Per the multiyear deal, HyperX will continue to receive prominent branding and signage inside and outside of the venue, as well as across all arena promotions, content and social media platforms. HyperX and Allied Esports will also continue to partner on a variety of co-branded experiences and events at the arena focused on growing their gaming and esports communities.
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