Iconic Vineyard Estate Creates a Whole New Virtual World for Wine Consumers

Iconic Vineyard Estate Creates a Whole New Virtual World for Wine Consumers

Renowned for the hospitality it provides at its historic clay Adobe tasting room in Sonoma, the heart of California Wine Country, Three Sticks, like countless other small businesses, had to close last spring when the pandemic hit. As a family-owned company cultivating exquisite Chardonnays and Pinot Noirs, this boutique winery had to rapidly adapt to keep its connection with its wine club members alive and growing.

So, Three Sticks swiftly turned to Zoom to host virtual wine tasting events, shipping its wines to customers’ homes before joining them online for an inspiring sensory journey of sampling different releases. Soon though, Three Sticks wanted to elevate the experience by establishing a brighter, more beautiful and personal wine tasting get-together. That’s when, through the grapevine, it heard about Neat Bar.

“When we discovered Neat Bar, we were wildly excited to try it out,” said Prema Behan, Co-Founder and General Manager of Three Sticks Wines. “Our first reaction was how great the camera and sound were. It was really easy to set up, and we just loved the customer service aspect of it.”

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