Intel priming the channel to support Unite cloud launch

Channel partners will be Intel’s ‘front foot’ for targeting smaller and medium-sized businesses (SMBs) with a newly-launched cloud upgrade to its flagship collaboration platform.

From Wednesday this week, Intel Unite will be supported by the cloud, meaning organisations looking to adopt the system won’t be burdened with on-premise infrastructure.

The company is particularly keen to target small business customers and will also be priming its ecosystem of partners with a dedicated training programme. Channel partners will be trained in how to deploy Unite and onboard to the cloud, as well as given the ability to resell the revamped service.

“We’re seeing adoption from our global system integrators, our managed service providers (MSPs), and value-added resellers (VARs) that work with an MPS,” said Intel’s global director of sales for Intel Unite Tom Loza, outlining areas of the channel Intel is targeting.