After two days of special events, keynotes and roundtables, ISE Live & Online in Barcelona was a roaring success. As Fira de Barcelona closed its doors and the event drew to a close, a total of 2,421 people attended the event, with 1,431 in-person attendees on Day 1, and 990 on Day 2.
The first hybrid event from ISE, which combined live and digital content, also achieved 8,000 registered for ISE Digital, which had 120 live sessions and generated 13,759 unique views, 107,718 minutes watched (1,778 hours) and 442 online chats.
“This event is important for the AV and live events industries, and for the city. It’s been a 17-year journey to get to Barcelona so it’s bittersweet not to make the big bang we’d hoped for our debut, but we know the value of live events for forging trust, deeper business relationships and driving business. I hope this sends a message of confidence to cities around the world that live events can be safe and successful. We’ll be back in Barcelona, with all our might, in February 2022,” says Mike Blackman, managing director, ISE.
All visitors within the venue had a negative COVID-19 anti-allergen test result prior to entry and wore FFP2 NR facemasks inside the venue. The feedback indicates that ISE Live & Online in Barcelona has been positively received by the AV industry, with optimistic comments from exhibitors.