Kramer, a leading audio-visual experiences company, has acquired Ashton Bentley, a UK-based provider of collaboration spaces. This acquisition is part of Kramer’s three-year strategy to enhance its capabilities in the Unified Communication and Collaboration (UCC) domain. The move allows Kramer to offer comprehensive, end-to-end audio-visual solutions for hybrid conferencing, including meeting room furniture, display mounts, and high-quality AV technology products.

Ashton Bentley’s solutions are designed for simplicity, efficiency, and scalability, reducing installation time and costs significantly. The company’s expertise in creating user-friendly and easy-to-install AV solutions stems from their leadership’s deep integration knowledge and firsthand experience. This acquisition will enable Kramer to provide fully integrated “out of the box” meeting room solutions, ensuring consistent, high-quality hybrid meeting spaces globally.

The combined strengths of Ashton Bentley and Kramer aim to enhance customer experience and extend their reach to companies worldwide. Gilad Yron, CEO of Kramer, expressed enthusiasm about the acquisition, highlighting the cultural fit and the unique, fully integrated solution it brings to the hybrid meeting experience. The founders of Ashton Bentley also shared their excitement about the opportunity to bring their innovative solutions to a broader audience through Kramer’s global market reach.

Kramer, headquartered in Tel Aviv, Israel, is known for creating engaging, inclusive, and connected audio-visual experiences. Their solutions range from AVSM to advanced cloud-based communication, collaboration, and control systems. The company’s focus is on designing intuitive, seamless technology that bridges gaps and fosters human connection in an increasingly hybrid world.

Ashton Bentley specializes in designing and manufacturing a unique range of Audio-Visual ‘building blocks’ that can be used independently by systems integrators or combined to provide complete out-of-the-box meeting room systems. Their products work with all VC hardware and collaboration platforms such as Teams, Zoom, and Webex, offering simple deployment and reduced total cost of ownership for global enterprises.

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