Midwich joins Zoom Master Agent Referral Partner Program

Midwich, a global specialist audio visual distributor to the trade market, is pleased to announce it has joined the Zoom Master Agent Referral Program in the UK and Ireland with further Midwich Group territories being announced soon.

The Master Agency agreement forms part of Zoom’s Partner Referral Program, which is the cornerstone of Zoom’s video communications platform’s go-to-market initiative, designed to cultivate successful partnerships by educating, enabling, and empowering Partners to develop, promote, and market their Zoom-based services and solutions.

Midwich has built a successful and long-term partnership with Zoom and vendors of Zoom Hardware, such as Lenovo, Poly, Neat and DTEN. As a Zoom Master Agent, Midwich will gain access to valuable Partner benefits and operational efficiencies including:

  • Access to represent Zoom’s entire industry-leading product suite.
  • Ongoing commission on Zoom’s products for the life of the customer.
  • Simplified and streamlined sales engagement.
  • No-cost tools and resources to ensure partner success.

To support the partnership, Midwich has invested in a dedicated Zoom Team, led by Phil Ashby, the newly appointed General Sales Manager – Zoom Alliance. Phil moves from his Key Account Director Sales role which he held for several years to lead a team of Zoom product and licensing experts at Midwich.