ON24 (NYSE: ONTF) today announced it has acquired VIBBIO, a cloud video software company. VIBBIO enables businesses to easily create and edit professional videos with no experience needed. With the VIBBIO technology integrated across the ON24 Platform, every salesperson and marketer will be able to produce video content that creates more engagement, generates first-party data, and drives personalization.
“We’re excited to welcome the talented VIBBIO team to ON24,” said Sharat Sharan, founder and CEO at ON24. “We continue to invest in building the most powerful sales and marketing platform to engage audiences in new ways and deliver greater insights across the buyer journey. VIBBIO will put video content creation in the hands of every salesperson and marketer to extend the life of their ON24 digital experiences and connect with audiences in multiple digital channels.”
B2B companies are embracing video to show the value of their brands, while more buyers rely on video content to research products and services. VIBBIO makes video creation and editing faster and easier, from recording videos to adding text, transition effects, and sound looping, as well as trimming and clip splitting. Integration of VIBBIO with the ON24 Platform will help companies make personalized, branded videos a core part of their overall sales and marketing strategies.
Customers will be able to leverage VIBBIO across their webinar, event, and personalized content marketing activities and generate more first-person data. Customers can create short and long form videos to promote digital events; reuse event content by creating highlight clips available on-demand; produce assets for social media engagement; or deliver personalized messages for landing pages or email and ABM campaigns – all within the ON24 Platform.