ON24 Advances Digital-First, Hybrid Engagement With Breakout Rooms in ON24 Virtual Conference

There is a pressing need for companies across industries to transform customer engagement through virtual and hybrid event experiences. To accelerate the move toward this new era of engagement, ON24 (NYSE: ONTF) today introduced breakout rooms in ON24 Virtual Conference, a leading solution used by some of the world’s most recognized brands for large-scale online conferences, tradeshows, and multi-day events.

Available this week for early adopters, ON24 Breakouts allows marketers to create deeper engagement opportunities within their virtual conferences – from peer-to-peer networking and group meetings to one-to-one conversations with sales – to convert more of their prospects into customers. Breakouts for virtual conferences builds upon early customer success using breakout rooms in ON24 Webcast Elite webinar experiences.

“The ability to collaborate face-to-face using breakout rooms during a virtual experience provides more ways to engage audiences and enhance the attendee experience,” said Dean Shaw, global webinar program manager at SAS. “Speakers can interact directly with attendees and marketing can better gauge an individual prospect’s interests to potentially generate more qualified sales leads.”