ON24 Expands Platform with Breakout Rooms to Advance Digital-First Engagement

ON24 (NYSE: ONTF) today introduced ON24 Breakouts, a new engagement and collaboration functionality in the ON24 Digital Experience Platform. ON24 Breakouts allow marketing and sales teams to connect with audiences in multiple ways during and after their customized and branded digital experiences, including one-to-one discussions, group meetings, and peer-to-peer networking. With availability first in ON24 Webcast Elite, ON24 is the only purpose-built digital experience platform for marketers delivering breakout room capabilities within a webinar experience. Now organizations can create deeper engagement opportunities in their digital events to convert their prospects into customers faster.

Typical video and online meeting applications lack flexibility to create customized branded events and generate limited engagement data. ON24 Breakouts enables companies to create a seamless experience between webinars and breakout rooms, showcase their brand, and capture rich engagement data to better understand audience interest and buying readiness.

Separate audiences into breakout rooms to keep multiple conversations going and ensure there’s no dead end during a digital experience. Audiences can easily move between breakout rooms and live, simulive, or sim2live events. Capture audience data across all event breakouts, including who joined and how long they engaged, to deliver the next best action with potential customers.