ON24 (NYSE: ONTF) today announced the availability of ON24 Go Live to help marketers stream live video events faster and easier. ON24 Go Live provides a self-service solution to create digital events and deliver an interactive, engaging experience for audiences. In a recent Forrester survey of B2B companies, 63% of respondents plan to conduct the “same or more” virtual events during the next 12 months. As marketers continue relying on digital events, ON24 gives customers multiple ways to run the virtual event they want, from multisession, live-streamed digital events to interactive webinars and large custom virtual conferences.
According to Forrester, B2B marketing and event management professionals say creating virtual event experiences that are different from webinars is the top challenge they expect to face when planning and evaluating large-scale, flagship marketing events. And 75% rate the ability to “seamlessly collect data about attendees explicit and implied interests” as essential or very important.
ON24 Go Live expands the type of ON24 digital experiences customers can create with a self-service virtual event solution to setup events fast and capture event data and actionable insights that seamlessly integrate with sales and marketing processes. Marketers can provide a destination for prospects and customers to engage with sales, network with peers, and build stronger online connections with attendees.