ON24 Joins HubSpot App Marketplace to Provide Greater Visibility into Prospect and Customer Engagement

ON24 (NYSE: ONTF) today announced it has been listed in the HubSpot App Marketplace with the integration of the ON24 Platform with HubSpot, a leading CRM platform for scaling companies. Together, key event, attendee, and first-person engagement data flow from ON24 to HubSpot CRM to give sales and marketing teams a more complete view of prospect and customer-facing activities across digital and in-person channels so they can drive deeper, personalized interactions.

“Digital experiences are an increasingly important channel to customers’ multichannel marketing and digital engagement strategies,” said Scott Brinker, VP of platform ecosystem at HubSpot. “ON24 is playing a leading role in helping companies reimagine engagement in a digital-first world. Integration between ON24 and HubSpot gives organizations invaluable audience insights to better understand the digital channels and activities that are creating the best leads and sales opportunities.”

HubSpot streamlines event management and execution with one of the world’s most popular CRM platforms used by over 128,000 customers. Among the first digital event solutions integrated with HubSpot CRM, ON24 provides live and on-demand webinars, custom virtual conferences, and always-on multimedia content experiences that allow companies to engage prospects and customers through their preferred digital channels and capture rich audience data to speed sales cycles.

ON24 Connect seamlessly integrates data from ON24 Webcast Elite, ON24 Virtual Conference, ON24 Breakouts, ON24 Engagement Hub, and ON24 Target to give HubSpot users greater visibility into customer activities and deeper buyer insights – all in a single system. Users can view registrant and attendee profiles, track campaigns, capture event details, and update or create new contacts from ON24 experiences in HubSpot CRM.

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