ON24 (NYSE: ONTF) today announced the company will integrate ON24 Webcast Elite with Veeva CRM Events Management from Veeva Systems (NYSE: VEEV). When integrated with Veeva CRM Events Management, ON24’s platform will provide marketing and sales teams with an end-to-end solution for planning, executing, and measuring the impact of digital events and engagement activities with healthcare professionals (HCPs).
More life sciences companies, including pharmaceutical, biotech, and medical device companies, are accelerating their digital transformation initiatives with ON24 and leveraging digital events to reach and connect with HCPs on a much larger scale. With ON24 Webcast Elite, organizations are creating immersive live, simulive, and on-demand digital experiences that drive HCP engagement and provide actionable insights for personalized content and sales follow-up.
Veeva CRM Events Management powers digital events with greater compliance needs and supports multichannel marketing strategies with a full view of all customer interactions in Veeva CRM. Through the Veeva Technology Partner Program, ON24’s integration with Veeva will help customers to create and execute compliant, compelling digital experiences that strengthen HCP engagement.