A third of retail brands are using at least four collaboration tools to communicate with staff—with some expecting employees to use as many as ten different apps, according to an industry poll from
The research, by business communications company Fuze, also found that more than half (57%) of the 150 retail tech teams polled think that the current collaboration approach is damaging their business’ ability to communicate.
Using so many applications forces workers to navigate between multiple tools and devices to share, connect and communicate, often complicated by not knowing which apps are favoured by which colleagues. This kind of application sprawl negatively impacts productivity and effectiveness when it serves to complicate the technology landscape of a business. […]