Vonage (Nasdaq: VG), a global leader in cloud communications helping businesses accelerate their digital transformation, this week launched a new brand campaign platform, “Vonage Does That,” to help business buyers understand who Vonage is today and how Vonage powers connections that deepen customer engagement and brand loyalty. The campaign takes an engaging storytelling, use-case approach to drive a perception shift of the Vonage brand, focusing on real-world applications for Vonage solutions.
At a time when employee connectivity and customer engagement around the world is more important than ever, the campaign illustrates how Vonage’s technologies power many of the apps, software and business communications tools people use every day through the Company’s API, Unified Communications, and Contact Center offerings.
“The strategy is really twofold,” said Joy Corso, Chief Marketing Officer of Vonage. “First is to help businesses understand, very simply, how Vonage powers organizations to connect employees and engage customers in tangible and meaningful ways. There is no question these are areas that are top of mind for businesses around the world as the need for hybrid work accelerates, and the demand to build solutions to engage with customers in new ways grows.”