Vonage, a global leader in cloud communications helping businesses accelerate their digital transformation, is enabling Razer, the leading global lifestyle brand for gamers, to engage with customers in Asia Pacific and allow direct purchases of gaming gear and accessories on social media using Vonage’s conversational commerce application, Jumper.ai.
Jumper.ai is Vonage’s end-to-end conversational commerce solution that enables brands to create omnichannel, messaging-first customer buying experiences across popular messaging, social and web platforms.
Razer has multiple direct-to-consumer (D2C) channels including retail stores and Razer.com. With conversational commerce capabilities powered by Vonage, it now aims to use its strong social media presence – over 24 million followers across all platforms – to continually improve on their omnichannel experiences.
“Using Vonage’s conversational commerce application, we cater directly to the changing demands of our customers through a seamless commerce flow,” said Mandy Arbilo, Associate Director, Global Ecommerce Platform, Razer. “According to Euromonitor, in Asia Pacific, sales via social commerce are expected to reach US$4 trillion by 2024. Overwhelmingly, our youth segments have a preference for social. Razer’s community and D2C strategy has a stronghold in social channels building an ever growing global community. Our fans are able to connect with Razer directly, enabling an opportune moment for social commerce to add value to our customer experience.”