Westcon-Comstor, the worldwide expertise supplier and specialist distributor, immediately introduced it has appointed Patrick Aronson as Chief Advertising and marketing Officer. On this place, Patrick shall be accountable for driving progress, and constructing a contemporary advertising and marketing organisation that may guarantee Westcon-Comstor’s continued management in a world more and more pushed by subscription and as-a-service enterprise fashions. He takes on this new position, along with his present position as Govt Vice President in Asia Pacific, which sees him accountable for enterprise efficiency throughout Southeast Asia, China, Japan, Korea, Australia and New Zealand.
Westcon-Comstor continues to see accelerated market demand throughout international markets – and continued buyer progress from the channel group. This new appointment alerts a renewed focus and funding into associate success and a dedication to delivering channel prospects with options and expertise that may assist them adapt and prosper in an surroundings pivoting rapidly to software program and hybrid cloud.
Patrick will lead Westcon-Comstor’s international advertising and marketing technique and drive the evolution of the corporate’s 130-person robust international advertising and marketing group with a deal with analytics, advertising and marketing automation and Associate Success.
In a transfer which heralds a very worldwide management group for Westcon-Comstor, Patrick joins fellow C-suite members – David Grant, CEO, in London, Rakesh Parbhoo, CTO, in Johannesburg and Callum McGregor, CFO, in New York.