Westcon-Comstor launches new Cloud & Collaboration business division

Westcon Becomes RingCentral Platinum Partner

Westcon-Comstor, the global technology provider and specialist distributor, is today announcing the launch of the newly formed Cloud & Collaboration business division. The new division, which provides specialist support to vendors and partners in the growing cloud and collaboration space, will be led Antony Byford, Vice President.

Research from Cavell Group indicates that by 2024, the total market value of cloud communications is forecast to exceed £1.9 billion in the UK alone. This market environment is exactly why Westcon-Comstor has launched its new Cloud & Collaboration division, to bring together dedicated specialists who understand the market from both a commercial and enablement perspective and so can better position both partners and vendors for success.

With over 30 years’ experience leading the market in this space, Westcon-Comstor brings a unique pedigree to its Cloud & Collaboration division. The Cloud & Collaboration team will have responsibility for vendor management and local execution, with vendors such as 8×8, Avaya, Jabra, Microsoft, Mitel, Poly, Ringcentral and Spectralink already on board. The team is comprised of sales personnel, business development managers, marketing, and pre/post-sales support, initially focussing on the UK&I, Netherlands, Belgium, Sweden, Germany, France, Spain, Portugal, and Italy. The overarching aim of the division is to support partners both from a commercial and a marketing perspective, creating cross-vendor upsell opportunities to stimulate growth.

“With the economy shifting to subscription models, and our vendors to recurring revenues, it became clear that we needed to change the way we work in this space”, said René Klein, Executive Vice President, Westcon Europe. “Cloud technology is in high demand, even more so thanks to the hybrid work evolution. By reinventing how we work with this particular vendor community, we’ll improve our support to partners and ensure their success.”