Westcon extends master agent relationship with Avaya

Westcon has been given the opportunity to extend its master agent relationship with Avaya after having shown it can deliver the goods in the UK market.

The distributor was signed up as one of the first European master agents for Avaya’s unified communications-as-a-service (UCaaS) offering in partnership with RingCentral last June. Since then, the firm has been operating as a master agent, selling the UCaaS offering in the UK, Ireland, France and the Netherlands.

The vendor has now given Westcon the nod to take that further, with the distributor becoming a master agent for Avaya’s OneCloud contact centre as a service (CCaaS) offering across Europe, after a successful UK pilot.

“Over the past few years, we’ve seen new products, services and disruptive concepts redefine the way we interface and engage with one another,” said Marianne Nickenig, vice-president of network and collaboration for Europe, the Middle East and Africa (EMEA) at Westcon.