Whiteboarding has become core to productivity, and Box wants in

Whiteboarding has become core to productivity, and Box wants in

Whiteboarding apps such as Miro and Microsoft Whiteboard have been around for years. But the category really came into its own two years ago, when the pandemic abruptly put physical whiteboards in meeting spaces out of commission. All of a sudden, many organizations had an urgent need for an equivalent that was digital in nature and designed for a world of remote work. And many software companies, from Figma to Monday.com, have responded by rolling out their own whiteboard apps.

Now “content cloud” company Box is joining the trend. It’s announcing a new tool called Box Canvas, which it describes as a “virtual whiteboarding and visual collaboration experience.” But CEO Aaron Levie is quick to underline that it’s about a lot more than replicating the scrawling and sketching you might otherwise be doing with a dry-erase marker in some conference room.

“Our mission is, is we want to power how the world works together,” he says, “And if you think about how much work is happening around content, every meeting you’re in, there’s some kind of notes being taken, maybe there’s a brainstorm happening. Every project that happens, there’s lots of files related to it. There’s contracts for partners, there’s images and media assets that go into whatever you’re producing.”

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