Today, Zoom Video Communications, Inc. (NASDAQ: ZM) launched its Zoom Up Partner Program, a unified, holistic, global partner framework that makes it simple for partners to transact and grow their business with Zoom. The Zoom Up Partner Program (Zoom Up) rewards partners for their continued investments in Zoom, introduces new ways to engage and leverage the Zoom Platform, and for the first time, offers the resale of Zoom Phone with Zoom calling plans for qualified partners in select countries.
Zoom Up incentivizes and empowers partners to gain further knowledge and expertise, expand their customer reach, and differentiate their business by providing five key business benefits:
- Launch of Zoom Phone with Native Capabilities: Enables qualified partners in select countries to sell the full suite of Zoom Phone licenses with Zoom calling plans, opening the opportunity for resale partners to easily offer the full Zoom Platform.
- A Single and Simple Architecture: A unified, holistic framework enables further alignment and cohesiveness between Zoom and partners – such as resellers, carriers, distributors, ISV, Master Agents, referral partners, and more – by providing an easy-to-follow pathway that clearly communicates requirements and benefits.
- Rewards for Partner Investment: This newly redesigned program directly aligns partner rewards with the partner’s level of investment in Zoom, incentivizing continued growth within Zoom’s rich ecosystem of partner resources.
- Expertise and Transformation: Zoom Up gives partners the opportunity to expand their Zoom skill sets through new competencies and accreditations. Zoom Up provides a clear roadmap of how partners can further develop their desired areas of expertise.
- Marketing to Accelerate Partner Growth: The new Zoom Up Partner Program is also unlocking additional marketing benefits and resources for partners. From the Partner Demand Center for demand generation in any language, to additional marketing development funds for the highest levels of the Zoom Up Partner Program.