Recon Research is a specialized market analyst firm that provides actionable guidance, objective third-party content, and strategic advisory services to support informed decision-making in the communications and collaboration technology industry. We focus on areas such as video conferencing, professional AV systems, UC conferencing platforms, and AI in meetings.

Recon Research offers a range of services including strategic advisory / consulting services, primary research, sales enablement and thought leadership services, product and service testing, and more.

Recon Research was founded in 2018 by Ira M. Weinstein, an industry analyst with more than 20 years of experience.

From its headquarters in the U.S., Recon Research supports clients around the world.

The Recon Research team has supported more than 250 clients, including venors, service providers, channel partners, and end-user organizations. Our list of reference clients is extensive and includes AVI Systems, AVI-SPL, Barco, Biamp, Bose, Cisco Systems, Crestron, EPOS, HP/Poly, Jabra, Logitech, Pexip, Q-SYS, Shure, Yamaha, Zoom, and others.

Recon Research specializes in several key areas:

• Video Conferencing Systems
• Professional AV Systems
• Visual Collaboration Systems
• UC Conferencing Platforms
• Personal Conferencing Devices
• AI in Meetings and AV Spaces

The Recon Research team boasts over 30 years of experience in the industry. The company founder and lead analyst, Ira M. Weinstein, has been an industry rainmaker and thought leader for three decades. The team has worked across various roles, including as product vendors, service providers, distributors, integrators, end-user managers, and industry analysts, which provides Recon Research with a comprehensive understanding of the market from multiple perspectives.

We stay “in the know” about the companies, products, services, and trends in the markets we cover by:

• Conducting analyst briefings (more than 12,000 completed to date)
• Meeting with industry leaders and up-and-comers
• Performing hands-on testing of products and services
• Completing market research and analysis projects
• Engaging in primary research, including surveys and interviews
• Attending and supporting industry events
• Maintaining connections with a wide range of industry participants, from large vendors to small integrators

This multi-faceted approach ensures that Recon Research remains at the forefront of industry developments and can provide clients with the most current and relevant insights.

Recon Research offers a wide range of advisory and consulting services, including:

• Corporate Strategy
• Market Research
• Primary Research
• Portfolio Review
• Roadmap Review
• SWOT Analysis
• Competitive Research
• Go-To-Market Support
• M&A Support Services
• Expert Witness Services

Recon Research can provide a variety of content to generate awareness, market validation, and thought leadership.
Types of content include white papers, case studies, research studies, evaluation reports, infographics, video content, etc.

Recon Research provides various research service’s such as market research, primary research (surveys, interviews, focus groups), competitive research, and more.

Recon Research has decades of experience performing hands-on testing of conferencing, collaboration, AV, UC and other products and services.

Recon Research supports both in-person and virtual events by acting as keynote speakers, panelists, and MCs for webinars, sales kickoffs, customer sessions, etc.

Partnering with Recon Research offers vendors a wide range of benefits. For example, we help vendors:

• Enhance their offerings to best address market needs and trends
• Gain a better understanding of their market opportunity
• Connect with customers and prospects
• Gain awareness and thought leadership
• Make informed decisions about investments, partnerships, GTM, and more

Recon Research helps channel partners and integrators:

• Choose & offer the best solutions
• Make the proper investments
• Connect with their customers
• Differentiate their companies

End-user organizations can leverage Recon Research’s expertise to help them:

• Define their communication strategy
• Assess their current situation
• Right size their collaboration environment
• Choose the right partners and solutions
• Empower their global workforce

Recon Research is different from most analyst / consulting firms in many ways, including:

• Our 30+ years of real-world experience in the industry
• Our engineering and business expertise
• The trust we’ve earned from the market
• Our first-hand knowledge of customer priorities, requirements, and challenges
• Our exhaustive due diligence and meticulous attention to detail
• Our extensive network of industry contacts
• Our policy of 100% honesty and transparency

The first step is easy … just reach out in one of these ways:

• Visit our Contact Us page
• Send an email to sales@reconres.com
• Schedule a Company Briefing
• Schedule a Project Meeting
  

Recon Research approaches client engagements with a focus on hard work, meticulous attention to detail, and total transparency. We emphasize critical thinking, challenging assumptions, and providing honest opinions based on knowledge and first-hand experience.

Yes – we offer ongoing advisory services in the form of annual retainers, including one or more days per month of remote support.