Your Success = Our Mission

Driving Outcomes, Awareness,
and Thought Leadership

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We are a market analyst firm that provides actionable guidance to support informed decision-making, and objective third-party content to drive awareness and validation.

No Hype. No Flash. No Gimmicks.

No Hype. No Flash.
No Gimmicks.

Just hard work, meticulous attention to detail, and total transparency.

Our Services

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Strategic Advisory & Consulting

Analysis and recommendations to address even the toughest business challenges.

Thought leadership and awareness discussion.
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Sales Enablement & Awareness

Professional writing and public speaking to drive thought leadership and awareness.

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Educational Content Creation

Objective and informative studies covering trends, innovations and decision making criteria.

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Our Areas of Expertise

Our expertise spans a wide range of conferencing, collaboration, and meeting room disciplines, including:

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Video Conferencing Systems

Devices used in meeting rooms to host video conference meetings.

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Professional AV Systems

Audio, video, control, switching, and signal distribution devices used in meeting rooms.

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Visual Collaboration Systems

Digital whiteboarding and ideation systems and platforms.

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UC Conferencing Platforms

Video, audio, and chat services used for multi-person business meetings.

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Personal Conferencing Devices

Webcams, headsets, USB mics, and other personal audio and video devices.

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AI in Meetings and AV Spaces

Coverage of the use of AI before, during, and after business meetings.

Our Customers

We provide insight, actionable guidance, and engaging third-party content to drive awareness and market validation.

Vendors and Service Providers

Enhance Your Offerings
Understand Your Market Opportunity
Connect with Customers and Prospects
Gain Exposure and Validation

Channel Partners / Resellers

Choose & Offer the Best Solutions
Make the Proper Investments
Understand Customer Needs
Differentiate Your Company

End-User Organizations

Define Your Communication Strategy
Rightsize Your Collaboration Environment
Choose the Right Partners and Solutions
Empower Your Global Workforce

Icon of three people next to each other

Vendors and Service Providers

Enhance Your Offerings
Understand Your Market Opportunity
Connect with Customers and Prospects
Gain Awareness & Thought Leadership

Icon of two people shaking hands

Channel Partners / Resellers

Choose & Offer the Best Solutions
Make the Proper Investments
Understand Customer Needs
Differentiate Your Company

Icon showing four people in an org chart

End-User Organizations

Define Your Communication Strategy
Right Size Your Collaboration Environment
Choose the Right Partners and Solutions
Empower Your Global Workforce

Partial List of Reference Clients

Why Work with Recon Research?

Why Work with
Recon Research?

Icon of a person with stars overhead showing experience

30+ Years of
Experience

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Engineering &
Business Expertise

Icon of a checkmark in a ribbon showing trust

Trusted by Market
Leaders & Startups

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First-Hand Knowledge
of Your Customers

Statistics that Matter

250+

Happy Customers

We’ve supported hundreds of vendors, service providers, channel partners, and end-user customers.

750+

Published Content

We’ve published more than 750 reports, studies, articles, white papers, evaluations, videos, and other content.

800+

Projects Completed

We’ve completed more than 800 advisory, consulting, primary research, content creation, public speaking, and other projects.

12,000+

Analyst Briefings

We meet with the movers, the shakers, and the up-and-comers.  Briefings are the ONLY way to stay up to date in these fast-paced markets.

100%

Client Satisfaction

Our goal is to exceed our clients’ expectations every day and on every project.  Our roster of reference clients speaks for itself!

What Our Clients
Say About
Recon Research

What Our Clients Say About Recon Research

Graphic of two quotation marks - dark blue
Headshot - Jordan Owens (Pexip)

“You can always count on the Recon Research team for a candid, unbiased view. Their knowledge, insight, and approach let them meet their customers’ needs, whether providing top-level strategic guidance or more tactical advice. And they bring first-hand experience of all three perspectives: end-users, manufacturers, and channel partners.”

Jordan Owens

Chief Technology Officer, Americas

Logo - Pexip (White)

Recent Content

September 18, 2024

Zoom and Mitel partner to offer a hybrid cloud solution combining Zoom's collaboration tools with Mitel's communication platforms, addressing enterprise demand for flexible, secure communications.

August 28, 2024

Nureva launches a user-friendly web app for IT managers to easily set up and configure HDL pro series audio systems, streamlining installation and enhancing performance in large spaces.

August 27, 2024

Logitech's Future Positive Challenge recognizes innovative companies developing sustainable solutions for electronics, spanning circuit boards, batteries, materials, packaging, and recycling technologies.

Frequently Asked Questions

Still wondering how we can help you and your team?  Maybe these commonly asked questions will help.

About Recon Research (5)

Recon Research is a specialized market analyst firm that provides actionable guidance, objective third-party content, and strategic advisory services to support informed decision-making in the communications and collaboration technology industry. We focus on areas such as video conferencing, professional AV systems, UC conferencing platforms, and AI in meetings.

Recon Research offers a range of services including strategic advisory / consulting services, primary research, sales enablement and thought leadership services, product and service testing, and more.

Recon Research was founded in 2018 by Ira M. Weinstein, an industry analyst with more than 20 years of experience.

From its headquarters in the U.S., Recon Research supports clients around the world.

The Recon Research team has supported more than 250 clients, including venors, service providers, channel partners, and end-user organizations. Our list of reference clients is extensive and includes AVI Systems, AVI-SPL, Barco, Biamp, Bose, Cisco Systems, Crestron, EPOS, HP/Poly, Jabra, Logitech, Pexip, Q-SYS, Shure, Yamaha, Zoom, and others.

Expertise and Experience (3)

Recon Research specializes in several key areas:

  • Video Conferencing Systems
  • Professional AV Systems
  • Visual Collaboration Systems
  • UC Conferencing Platforms
  • Personal Conferencing Devices
  • AI in Meetings and AV Spaces

The Recon Research team boasts over 30 years of experience in the industry. The company founder and lead analyst, Ira M. Weinstein, has been an industry rainmaker and thought leader for three decades. The team has worked across various roles, including as product vendors, service providers, distributors, integrators, end-user managers, and industry analysts, which provides Recon Research with a comprehensive understanding of the market from multiple perspectives.

We stay “in the know” about the companies, products, services, and trends in the markets we cover by:

  • Conducting analyst briefings (more than 12,000 completed to date)
  • Meeting with industry leaders and up-and-comers
  • Performing hands-on testing of products and services
  • Completing market research and analysis projects
  • Engaging in primary research, including surveys and interviews
  • Attending and supporting industry events
  • Maintaining connections with a wide range of industry participants, from large vendors to small integrators

This multi-faceted approach ensures that Recon Research remains at the forefront of industry developments and can provide clients with the most current and relevant insights.

Services (5)

Recon Research offers a wide range of advisory and consulting services, including:

  • Corporate Strategy
  • Market Research
  • Primary Research
  • Portfolio Review
  • Roadmap Review
  • SWOT Analysis
  • Competitive Research
  • Go-To-Market Support
  • M&A Support Services
  • Expert Witness Services

Recon Research can provide a variety of content to generate awareness, market validation, and thought leadership.
Types of content include white papers, case studies, research studies, evaluation reports, infographics, video content, etc.

Recon Research provides various research service’s such as market research, primary research (surveys, interviews, focus groups), competitive research, and more.

Recon Research has decades of experience performing hands-on testing of conferencing, collaboration, AV, UC and other products and services.

Recon Research supports both in-person and virtual events by acting as keynote speakers, panelists, and MCs for webinars, sales kickoffs, customer sessions, etc.

Client Benefits (4)

Partnering with Recon Research offers vendors a wide range of benefits. For example, we help vendors:

  • Enhance their offerings to best address market needs and trends
  • Gain a better understanding of their market opportunity
  • Connect with customers and prospects
  • Gain awareness and thought leadership
  • Make informed decisions about investments, partnerships, GTM, and more

Recon Research helps channel partners and integrators:

  • Choose & offer the best solutions
  • Make the proper investments
  • Connect with their customers
  • Differentiate their companies

End-user organizations can leverage Recon Research’s expertise to help them:

  • Define their communication strategy
  • Assess their current situation
  • Right size their collaboration environment
  • Choose the right partners and solutions
  • Empower their global workforce

Recon Research is different from most analyst / consulting firms in many ways, including:

  • Our 30+ years of real-world experience in the industry
  • Our engineering and business expertise
  • The trust we’ve earned from the market
  • Our first-hand knowledge of customer priorities, requirements, and challenges
  • Our exhaustive due diligence and meticulous attention to detail
  • Our extensive network of industry contacts
  • Our policy of 100% honesty and transparency

Engagement Process (3)

The first step is easy … just reach out in one of these ways:

Recon Research approaches client engagements with a focus on hard work, meticulous attention to detail, and total transparency. We emphasize critical thinking, challenging assumptions, and providing honest opinions based on knowledge and first-hand experience.

Yes – we offer ongoing advisory services in the form of annual retainers, including one or more days per month of remote support.

  • 30 years of experience
  • Engineering and business knowledge
  • Hundreds of happy clients
  • Total honesty and transparency – ALL THE TIME
  • We help vendors create the best solutions, understand the market, generate awareness, and provide thought leadership to their customers and prospects.
  • We help channel partners choose the best solutions for their customers and differentiate themselves.
  • We help end-users define the right collaboration strategy, choose the right solutions, and stay ahead of industry trends.

For vendors and channel partners, the first step is to schedule a Company Briefing so we can get to know each other.

For those needing guidance or insight, the first step is to schedule a Project Discussion so we can get the ball rolling.

750+

Published Content

Frequently Asked Questions

About Recon Research (5)

Recon Research is a specialized market analyst firm that provides actionable guidance, objective third-party content, and strategic advisory services to support informed decision-making in the communications and collaboration technology industry. We focus on areas such as video conferencing, professional AV systems, UC conferencing platforms, and AI in meetings.

Recon Research offers a range of services including strategic advisory / consulting services, primary research, sales enablement and thought leadership services, product and service testing, and more.

Recon Research was founded in 2018 by Ira M. Weinstein, an industry analyst with more than 20 years of experience.

From its headquarters in the U.S., Recon Research supports clients around the world.

The Recon Research team has supported more than 250 clients, including venors, service providers, channel partners, and end-user organizations. Our list of reference clients is extensive and includes AVI Systems, AVI-SPL, Barco, Biamp, Bose, Cisco Systems, Crestron, EPOS, HP/Poly, Jabra, Logitech, Pexip, Q-SYS, Shure, Yamaha, Zoom, and others.

Expertise and Experience (3)

Recon Research specializes in several key areas:

  • Video Conferencing Systems
  • Professional AV Systems
  • Visual Collaboration Systems
  • UC Conferencing Platforms
  • Personal Conferencing Devices
  • AI in Meetings and AV Spaces

The Recon Research team boasts over 30 years of experience in the industry. The company founder and lead analyst, Ira M. Weinstein, has been an industry rainmaker and thought leader for three decades. The team has worked across various roles, including as product vendors, service providers, distributors, integrators, end-user managers, and industry analysts, which provides Recon Research with a comprehensive understanding of the market from multiple perspectives.

We stay “in the know” about the companies, products, services, and trends in the markets we cover by:

  • Conducting analyst briefings (more than 12,000 completed to date)
  • Meeting with industry leaders and up-and-comers
  • Performing hands-on testing of products and services
  • Completing market research and analysis projects
  • Engaging in primary research, including surveys and interviews
  • Attending and supporting industry events
  • Maintaining connections with a wide range of industry participants, from large vendors to small integrators

This multi-faceted approach ensures that Recon Research remains at the forefront of industry developments and can provide clients with the most current and relevant insights.

Services (5)

Recon Research offers a wide range of advisory and consulting services, including:

  • Corporate Strategy
  • Market Research
  • Primary Research
  • Portfolio Review
  • Roadmap Review
  • SWOT Analysis
  • Competitive Research
  • Go-To-Market Support
  • M&A Support Services
  • Expert Witness Services

Recon Research can provide a variety of content to generate awareness, market validation, and thought leadership.
Types of content include white papers, case studies, research studies, evaluation reports, infographics, video content, etc.

Recon Research provides various research service’s such as market research, primary research (surveys, interviews, focus groups), competitive research, and more.

Recon Research has decades of experience performing hands-on testing of conferencing, collaboration, AV, UC and other products and services.

Recon Research supports both in-person and virtual events by acting as keynote speakers, panelists, and MCs for webinars, sales kickoffs, customer sessions, etc.

Client Benefits (4)

Partnering with Recon Research offers vendors a wide range of benefits. For example, we help vendors:

  • Enhance their offerings to best address market needs and trends
  • Gain a better understanding of their market opportunity
  • Connect with customers and prospects
  • Gain awareness and thought leadership
  • Make informed decisions about investments, partnerships, GTM, and more

Recon Research helps channel partners and integrators:

  • Choose & offer the best solutions
  • Make the proper investments
  • Connect with their customers
  • Differentiate their companies

End-user organizations can leverage Recon Research’s expertise to help them:

  • Define their communication strategy
  • Assess their current situation
  • Right size their collaboration environment
  • Choose the right partners and solutions
  • Empower their global workforce

Recon Research is different from most analyst / consulting firms in many ways, including:

  • Our 30+ years of real-world experience in the industry
  • Our engineering and business expertise
  • The trust we’ve earned from the market
  • Our first-hand knowledge of customer priorities, requirements, and challenges
  • Our exhaustive due diligence and meticulous attention to detail
  • Our extensive network of industry contacts
  • Our policy of 100% honesty and transparency

Engagement Process (3)

The first step is easy … just reach out in one of these ways:

Recon Research approaches client engagements with a focus on hard work, meticulous attention to detail, and total transparency. We emphasize critical thinking, challenging assumptions, and providing honest opinions based on knowledge and first-hand experience.

Yes – we offer ongoing advisory services in the form of annual retainers, including one or more days per month of remote support.