Key benefits include …

  • Insight and guidance on a wide range of topics
  • Priority access to RR analysts
  • Access to decades of experience in the space
  • Honest and direct feedback – at all times
  • Actionable and defendable recommendations
  • Total confidentiality

Who We Support with our Advisory Services

RR provides vendors, channel partners, end-user customers, and
investment professionals with the insight they need to make informed decisions.

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Vendors and Service Providers

We can help you …

Improve your offerings
Understand competitors
Enhance channel programs
Identify market trends
Tighten your messaging
Stay AHEAD of the curve
And more …

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Channel Partners / Resellers

We can help you …

Differentiate your company
Understand your customers
Improve your efficiency
Identify market trends
Select the best partners
Stay AHEAD of the curve
And more …

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End-User Organizations

We can help you …

Define your requirements
Understand your current situation
Learn about today’s best practices
Choose the right solution and partners
Minimize disruption on your users
Stay AHEAD of the curve
And more …

FAQs & Other Information

Strategic advisory support includes timely insight and guidance to help clients understand the marketplace, address strategic issues and challenges, and take advantage of market opportunities.


Our advisory support services can cover a wide range of topics and themes, including discussions, analysis, and deliverables related to:

  • Current product or service offerings
  • Future offering plans / concepts (roadmap)
  • Competitive stance and challenges
  • Market opportunities and threats
  • Channel programs and overall go-to-market (GTM) initiatives
  • Product and service positioning and messaging
  • Market trends and direction
  • Buyer personas, requirements, expectations, purchasing process, etc.
  • End-user customer opinions of your company, offerings, support
  • Potential partnerships, M&A, and funding opportunities
  • Other items as requested

Here are a few reasons that come to mind:

  • Because we talk to, work with, and support your customers, your partners, and your vendors. This gives us very deep insight into the companies, the products, the services, and the technologies impacting the markets we cover.
  • We’ve been where you are. We were vendors, service providers, distributors, resellers, and end-users. We’ve specified products, designed AV systems, and installed UC solutions. We’ve created RFQs and RFPs, and we’ve managed POCs.
  • We’ve been testing and evaluating communication solutions for more than 15 years. We’ve tested audio, video, and communication products and services, and we’ve published hundreds of evaluation reports and studies over the years. Nobody has more first-hand insight into UC, AV, and VC solutions than our analysts.

We could go on and on, but you get the idea.


Recon Research strategic advisory support services are available …

  • Within our annual Strategic Advisory Support (SAS) programs
  • On a time and materials (T&M) basis
  • As a part of a defined support project

We offer advisory programs to fit every need, timeline, and budget.


Ready to Jump In?

Click one of the buttons below to book a project discussion meeting.