Cisco Updates Channel Program to Focus on New Buying Behaviors

Cisco’s Partner Summit 2020 virtual event took place online on October 28-29, 2020. During this event, Cisco introduced a new program aimed at rewarding partners that focus on customer lifecycle and recurring revenue opportunities in a new simplified and streamlined structure.

This research note provides information, insight, and commentary on these material changes to Cisco’s channel program and approach to the marketplace.

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