On March 10, 2020, we learned that video conferencing company Lifesize and contact center-as-a-service (CCaaS) provider Serenova were merging.
Marlin Equity Partners, a global investment firm with over $6.7 billion under management and the owner of Serenova, is the financial arm behind the merger and will continue to invest and support the growth of the combined business.
[ See our recent coverage of Marlin’s activities within the enterprise comms space. ]
The combined company will be known as Serenova, and Lifesize will become a brand.
At first glance, this appears to be one of the strangest conferencing and collaboration mergers in recent years. At second glance, this deal is only slightly less strange.