Oh Lifesize – What a Long Strange Trip It’s Been

On March 10, 2020, we learned that video conferencing company Lifesize and contact center-as-a-service (CCaaS) provider Serenova were merging.

Marlin Equity Partners, a global investment firm with over $6.7 billion under management and the owner of Serenova, is the financial arm behind the merger and will continue to invest and support the growth of the combined business.

[ See our recent coverage of Marlin’s activities within the enterprise comms space. ]

The combined company will be known as Serenova, and Lifesize will become a brand.

At first glance, this appears to be one of the strangest conferencing and collaboration mergers in recent years.  At second glance, this deal is only slightly less strange.

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