The Video Conferencing ROI Trap

It has been more than twenty years since published studies first attempted to document the payback or ROI delivered by room (and later personal) video conferencing solutions.

Early research focused on hard, identifiable and quantifiable (spreadsheet-friendly) travel cost savings, and not-so-quantifiable, but much bigger soft savings like executive time, faster decision making, and shorter time-to-market.

Now let’s fast forward to today.

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