Analyst Firm Offers Exclusive Content, Market Insight, Performance Rankings, and More to Empower Informed Purchasing Decisions
PARKLAND, FL. – March 17, 2023 – Recon Research (RR), a leading analyst firm focused on the UC, audio-visual, conferencing, and collaboration markets, has expanded its free subscription program to offer full Premium Subscriptions to all qualifying end-user customers.
Our Premium Subscription includes an ever-expanding library of insightful, hard-hitting content ranging from research notes to quarterly financial write-ups to product/service comparison matrices and hands-on test reports.
Screenshot Highlighting the Massive Breadth of a Typical Comparison Matrix
For example, the distribution chart below shows how frequently our website visitors (“the crowd”) chose one solution over another. Yes – you’re reading it right. The #1 solution was chosen 99% of the time and the #28 solution was chosen less than 4% of the time.
Battle Program Distribution Chart Highlighting Performance Differences Between Competing Solutions
But here’s a little secret — most end-user organizations don’t have the budget to pay for content subscriptions focused on UC, AV, or collaboration. As a result, most analyst subscription content is consumed by vendors and service providers – not end-user customers. Imagine that.
Fortunately, things are different at Recon Research.
Since our inception, we’ve offered free subscription content to end-users. In other words, our subscription content reaches vendors, channel partners, and end-user decision makers.
But that’s not enough.
Starting today, we’re giving qualifying end-users a FREE full Premium Subscription.
That’s right – qualifying end-users can now access our exclusive subscription content and our coveted Battle Program product/service performance rankings at no cost.
What’s a qualifying end-user? Someone who works at a company that purchases and uses communication solutions, but does not create, sell, market, or support such solutions.
“Vendors and service providers innovate for a living, and channel partners offer expertise and other high-value services. But one way or another, the end-user customers pay everyone’s bills,” explained Ira M. Weinstein, Managing Partner at Recon Research. “We’re proud to have helped so many organizations make informed UC and AV decisions. With this new Free Premium Subscription program, we’re taking things to the next level.”
“We’ve democratized analyst insight by making it available to end-users at no cost,” said James Kelly, Senior Analyst at Recon Research. “Our doors are open to end-user organizations large and small, regardless of location or industry. We know your pain (first-hand), and we’re here to help.”